"900 yuan tents, sleeping bags 300 yuan, 100 yuan mat, backpack 800 yuan, 850 yuan shoes, medicine chest 200 ... ... Total 8,000 yuan." Loving a camper's "ALICE" give their own Men's The North Face equipment detailed calculations. In fact, his set of equipment at the many "ALICE" It seems that only can be equipped on the middle and lower.
2007 Asian outdoor supplies exhibition to the data provided by our country 5 years ago, outdoor sports clothing and equipment sales volume, only one billion yuan. By 2007, this figure has already reached 26 billion yuan. Only 5 years ago, more than 400 professional outdoor supplies dealers and more than 290 professional outdoor supplies shop, and in 2007 had been developed to more than 2125 and 1500. With people's rising enthusiasm for outdoor sports, and equipment requirements for increasingly high. Have to industry estimates, China's "Great Outdoor" The market is linear upward trend, the potential market will be over hundred billion yuan.
Enormous market potential not only to attract more well-known international brands, but also domestic brand from scratch and the progressive development of sophisticated, now accounting for 30% of market share. Currently on the market on the sale of a new hot spot is more and more of the many outdoor sports club, consumer, and most outdoor sports club activity is concentrated in the collective expansion of enterprise training. According to statistics, every year hundreds of enterprises, the expansion of 3 million people take part in training. Therefore the majority of outdoor sports clubs at grasping the "groups market", or incidental to operating a number of professional outdoor sports equipment.
